EXPERIENCE
CBRE, Seattle, WA—Marketing Specialist, Temporary Contractor via Creative Circle
2017
Supporting Affordable Housing Group’s Debt & Structured Finance department and CBRE Multifamily department’s Seattle & Portland teams
- assessing department-specific marketing needs
- strategizing and creating content (press releases, emails, etc.)
- social media strategy and consulting
- copywriting
- editing
- content management
- productivity and organizational advisement
2015-2016
- Initiated, established, and maintained contributor relationships for Estativize, Realestation, and Realprospector
- Assigned, assessed, and scheduled content development and distribution
- Researched and developed sources, strategic partnerships, and content (original and curated)
- Created and maintained publication schedule, editorial calendar, content themes, and contributor columns
- Facilitated rebrand of Real Prospector and launched Real Prospector Radio Show
- Coordinated with the guests, host, and producer to produce content
- Produced, promoted, and hosted seminar/webinar
- Facilitated public relations and strategic partnership opportunities
- Wrote articles, press releases, and ad copy
- Managed daily operations of digital media family of sites
- Created, developed, and distributed press releases and public relations materials for the Robert Palmer Family of Companies
- Communicated effectively via email, text, phone, and in person with staff, potential contributors, and readers
- Acheived and exceeded goals for brand awareness and industry authority development including monthly subscribers, new and repeat traffic, and social engagement metrics
Dream Factory Agency, Orlando, FL — Copywriter
2014-2015
- Developed content for marketing, advertising, and public relations efforts serving a variety of clients, both business-to-business and business-to-consumer
- Collaborated with marketing, creative, account and management teams
2010-2014
- Built relationships with local businesses and individuals as a brand representative
- Independently researched local events
- Reported on fashion, food and wine, art, museum events, features, and exhibitions relevant to target market
- Edited select articles and supported editorial staff
- Represented brand and promoted site on social media
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2014 – PRESENT
- Advise small business owners on blogging, content, and brand building strategy and execution
- Visual and written communication consultant, designer, and writer
- Work independently to research, develop, and deliver quality content for client blogs
- Respond promptly and professionally to all communication with blog managers and clients
AWARDS, HONORS, & ASSOCIATIONS
Writers of Central Florida or Thereabouts: community member, co-host of monthly meetings, guest reader 2015-2016
Shop Chelsea “The 50 Best Fashion & Beauty Websites” The Independent (UK) 2013
SKILLS
- Windows/Mac/Google
- WordPress
- PRWeb/Vocus/Cision
- Sparkol VideoScribe
- Basecamp
- Timefox
- Hootsuite
- Canva
- Facebook for Business
- Website and social media development, maintenance, and branding for all platforms including:
- Facebook
- Twitter
- Instagram
- LinkedIn
FORMATS
- Blogs and social media posts
- Website content, sitemaps, and metadata
- Advertisements
- Articles
- Press releases and media outreach emails
- Internal communications
- E-blasts
- Landing pages
- Flyers
- PowerPoint slide content
- Newsletters
- Brand guidelines
- Brochures
- Video scripts
- Infographic content
- Client questionnaires
- Coffee table book content
EDUCATION
University of Westminster, London, UK — Postgraduate Certificate, Visual Culture
January 2010 – June 2011
Florida State University, Tallahassee, Florida — Bachelor of Arts, English
August 2004 – December 2008
REFERENCES
Professional:
Academic:
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